Ripple

Research & Design

Ripple is an ocean conservation nonprofit focused on bringing people together through education, volunteering, and donations to create a positive impact on marine ecosystems. The identity is built around the ripple effect, representing how individual actions can come together to create meaningful change. The project involved developing a logo and extending it across a range of mockups and branded materials to create a cohesive visual identity. The symbol, typography, color palette, and supporting graphic elements work together to establish a consistent visual language that carries across each application. The motion piece extends that system into animation, using movement and transitions to bring the identity to life while reinforcing the idea of connection and collective impact. Together, the logo, mockups, and animation create a unified brand that communicates Ripple’s mission and gives the organization a recognizable identity across different platforms.